WELCOME TO THE BRINK OF BRILLIANCE.

The Midlands’ next major hub for knowledge, creativity and cultural exchange lies within CUSP’s 18 acre, densely packed historical campus. Whether you’re an aspiring artist, a zealous entrepreneur or a purposeful citizen looking for community engagement, CUSP has all of the right elements to propel your venture forward.

When you combine the best retail, dining and entertainment with modern, sophisticated, residential living, you get more than a neighborhood: You get a tech-smart, urban playground for adults.

After all, who convinced us adult life can’t feel like recess?

VITAL
CURATE
BASK

EVERYTHING CHANGES HERE. NOW.

Industry City changed Brooklyn. Starbucks changed Seattle. Google shaped Silicon Valley.

The heart of CUSP centers on urban strategy -- a new way of looking at industrial warehouse districts as repurposable spaces that combine convenience and amenities with exquisite design.